FILA Aims to Consolidate Wrestling Message With New International Ad Campaign

Four weeks ahead of a crucial short-listing decision for sports that are vying for a possible spot on the Olympic programme, the sport of wrestling is ramping up its efforts with the launch of a new international ad campaign.

“Our new campaign is meant to complement the changes taking place within our federation,” Nenad Lolovic, the Acting President of the international wrestling federation (FILA) said Tuesday.

Since the International Olympic Committee (IOC) Executive Board voted earlier this year to remove the sport from the programme beginning in 2020, FILA has launched a comprehensive global effort to be re-included when the IOC votes whether to add a sport during a session in September. But first the Executive Board will select a short list of qualified candidate sports at its meeting in Saint Petersburg, Russia on May 29.

FILA is working on implementing change to the sport including modifications to governance, competition rules and the presentation of the matches.

“We have drawn on the basic elements of our sport – strength and universality – to express the values of wrestling, and wrestling’s value to the Olympic Movement,” Lolovic said.

Beginning Tuesday, the interactive ad campaign will run on various print and online media outlets internationally, including here on GamesBids.com.

Wrestling will be evaluated among seven other campaigns including climbing, karate, roller sports, squash, wakeboard, wushu and a baseball/softball joint bid.