BackSoftball Olympic Campaign Goes Worldwide

The BackSoftball campaign for the sport’s inclusion in the Olympic Games continues to promote the sport worldwide with a senior team of representatives travelling to six continents in just over a month attending key Olympic and major sports events.

According to a press release the multi-national BackSoftball Task Force and Athlete Ambassadors have been at high-level meetings in the Middle East, South America, North America, Europe, Africa and Oceania to promote softball to get the bid reinstated onto the Olympic program.

The task force uses these meetings to demonstrate support for the values of the Olympic movement and to underscore BackSoftball’s key messages, including gender equality, inclusiveness, accessibility, and the sport’s “excellent” anti-doping record.

Members of the task force are now in Venezuela spreading the message about softball’s success at the 2008 Beijing Games and the increase in popularity of the sport among young people in South America.

International Softball Federation (ISF) President Don Porter said, “the BackSoftball Task Force has had a number of highly successful meetings around the world explaining to sports administrators, government officials and coaches, and softball players themselves why softball should return to the Olympic Program”.

The Back Softball Task Force is also gearing up for SportAccord being held in Denver March 23-27. It’s an international sports convention, and Athlete Ambassadors Michele Smith and Jessica Mendoza will be among those promoting the BackSoftball campaign and talking about the great advancement in the “elite” game, said the press release.

A final decision on which sport will be added to the current roster of 26 at the 2016 Summer Games is being made at the 121st IOC session in Copenhagen this October.

scroll to top
%d bloggers like this: