A delegation from the BackSoftball campaign to get the sport reinstated on the Olympic program, is attending the Association of Women in Sports Media (AWSM) convention in Philadelphia this weekend to promote the sports bid for inclusion in the Olympic Games and the huge amount of work softball is undertaking with women in sport.
During the three-day conference the BackSoftball team will tell how the ISF shares the International Olympic Committee’s vision to make female participation in sport and sports administration a priority.
BackSoftball Task Force Co-Chair Donna de Varona, who is also a member of the IOC’s Women in Sports Commission and an ABC sports broadcaster said, “the AWSM does a great job promoting the involvement of women in sports media. Softball has made huge inroads in promoting sport among women and the sell-out crowds at the Olympics in Beijing last summer and great broadcasting figures underline why softball should return to the Games in 2016”.
