On Wednesday, Sochi hosted the first Intenational Meeting of Broadcasters of the Olympic Games that was attended by about 100 people from SKY ITALIA, ATV (Austria), ORF (Austria), ARD/ZDF (Germany), FT2/FT3 (France), NBC Olympics (USA), Japanese Consortium and other broadcasters.
The meeting will help major international broadcasters prepare to bring the Games to the world.
Dmitry Kozak, Deputy Prime Minister of the Russian Federation said “the broadcasters are true members of the Olympic movement as the Games bring together an audience that is one of the largest in the world.
“Long ago the Games ceased to be only a spectator sports celebration and became also a massive television event.”
In his remarks to the attendees, Sochi 2014 Chief Dmitry Chernyshenko said “More people will be able to access the Olympic and Paralympic Winter Games in 2014 than at any other Games.
“There will be dozens more cultural events, and a state-of-the-art stadium designed specifically for spectacular ceremonies.
“The greater participation of New media is another factor behind the increase. This will be a defining characteristic of Sochi 2014 as we work toward staging the most innovative Winter Games ever.
“Sochi 2014 will be the first Winter Games broadcast in 3D; we are already working very closely with our colleagues at Panasonic to ensure optimum technical delivery.”
Two meetings for international broadcasters are scheduled – the second will occur near the beginning of 2013. The Games will begin February 7, 2014.