“Hot. Cool. Yours.” is the slogan for the Sochi 2014 Winter Olympic Games, as unveiled at the 500-countdown to the opening of the 2014 Winter Games.
Dmitry Chernyshenko explained at a presentation in Moscow Tuesday, “Russia in many ways is a country of contrasts and we wanted to emphasize that in the slogan. The climate is cold but the hospitality is warm. The Olympics are Winter but Sochi is a southern city, and you could list many other contrasts here, so we picked this slogan”.
In Russian the slogan reads “Hot. Wintry. Yours.”
The “hot” refers to the sheltered subtropical Black Sea resort of Sochi, which has palm trees, in contrast to the “cool” mountains above the city, which Russia hopes will be thickly coated with snow for the ski events.
