The Rio 2016 Organising Committee launched Monday the call for proposals to select mascots for the 2016 Olympic and Paralympic Games.
Brand Director Beth Lula said “the idea in opening a selection process is to value the Brazilian animation, film and design market and encourage creativity to develop the best idea. The theme is open. The creative proposal that best responds to the target public, children and young people will be selected”.
Only Brazilian professionals and companies can compete. Self-employed individuals may also participate, as long as they are associated with a company like animation or film production companies, design agencies, advertising and illustration studios.
In phase one which covers legal and technical qualification, companies must present the necessary documentation and portfolios. Thirty candidates will be selected for phase two and a proposal development briefing meeting will be held.
For phase three, a maximum of ten proposals will be selected and these will be adjusted and developed with the Rio 2016 team.
In phase four, the proposals will be formatted so that the jury can access the best proposals. Selection of the winner must be unanimous.
The prize for the creation of the two mascots if R$50,000. The mascots will be revealed two years prior to the Games during the second half of 2014.
