The official Sochi 2014 clothing and footwear collection is now on sale and will be available all over Russia in BOSCO shops at affordable prices.
BOSCO is a unique clothing brand for sport and active recreation, and the leading company in Russia in the field of design, fashion, retail and creating spaces for people.
The collection includes spring and summer wear encompassing windbreakers, sweatshirts, track suits, polo shirts and accessories – all available in blue and orange.
The collection is inspired by the official design of the Sochi 2014 Games, most notably the patchwork quilt. The collection used Russian design styles to create colourful patterns on jackets and T-shirts.
A portion of the revenue from sales will go towards the preparation and staging of the Sochi 2014 Games.
It’s another step in the Sochi 2014 Marketing Program, which the bid committee reports has already generated more than $1.2 billion for Sochi 2014.
Dmitry Chernyshenko, President and CEO of Sochi 2014 said, “Russia’s Olympic fans will certainly stand out, catching people’s eye round the world with their bright, modern and unique sportswear. The official Sochi 2014 clothing range let all Russians feel even more a part of the Olympics, and will provide a stunning visual backdrop”.
