Rome 2024 Wins Key Domain Name Dispute To Bolster Olympic Bid Website

Rome’s bid to host the 2024 Olympic Games has won a key dispute over three Internet domain names enabling the Italian capital to launch a new Website at

New Rome 2024 Website at

New Rome 2024 Website at

After a successful complaint to international arbitrators, the new domain and website were unveiled Friday at Wired Next Fest, a festival dedicated to technology organised by Wired Italia.  The bid committee says the new design “breaks with tradition” and welcomes a catchy design, which will gradually be enriched with texts, videos, maps, news and photos.

The bid’s former website had been at the less intuitive and less desirable domain name, a choice forced on organizers after, according to an official complaint to the UDRP – an international  Arbitration Centre for Internet Disputes, they found that another party had registered the preferred domain names and was holding them in bad faith.

The Italian Olympic Committee, owners of the trademark COMITATO ROMA 2024, filed a cease and desist order against a Spanish citizen Gustavo Valbuena last December 4 seeking the lawful transfer of, and

In November 2015, the complaint states, the domain “was pointing to a website displaying a number of blog posts dating from 2011 detailing the Respondent’s self-titled collection of 38 ‘Olympic city domains’. The website also contained sponsored links and links to websites selling Olympic memorabilia.”

But shortly after the cease and desist order was sent, the website added “a post headed ‘FREE SPEECH ISSUE’ and stating that he wanted to create a forum where the public could discuss Rome’s Olympic bid. The sponsored links were also removed.”

Rome 2024 Logo Unveiled on December 14, 2015 at Palazzetto dello Sport (CONI Photo)

Rome 2024 Logo Unveiled on December 14, 2015 at Palazzetto dello Sport (CONI Photo)

In February, published the exclusive results of an Olympic Internet domain and free speech investigation.   Unaware that Italian officials had already taken action, contacted Valbuena for comment on his domain name library on December 17, just days after the cease and desist order.  Valbuena agreed to consider any questions about his domains but failed to respond to emails regarding the disputed Rome 2024 domains.

At the same time an International Olympic Committee (IOC) spokesperson denied there had been legal action filed to recover these Rome 2024 domains.  The UDRP case was filed January 25, 2016.

Valbuena failed to respond to the complaint and the UDRP panel decided in favor of the complainant, transferring the domains in March.

An additional key bid domain,, is in the hands of U.S. resident Stephen Frayne and its ownership is currently under litigation by the United States Olympic Committee (USOC) and IOC.  Frayne, the focus of the February investigation is also in possession of hundreds of other similar Olympic city / Olympic year domain name combinations including some of interest to the Los Angeles 2024 Olympic bid – and

Like Valbuena’s Website, Frayne has also claimed the domain control represents freedom of speech, and contends that he’ll use the domain names for websites to “foster a balance discussion” about various bids.

He told “that proper investment in a healthy, informed democracy requires either sponsorship or operating revenue or both.”

Frayne has responded to the litigation and the case is set to be heard late next year, after the IOC elects it’s 2024 host city. has contacted Rome 2024 for comment on the acquisition of the domains.

The bid committee believes the new domain and Website will help build momentum for the bid.

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“Ours is a nation marked by beauty, ingenuity. We are open to the world and we prove it every day,” Fabio Guadagnini, director of communications for Rome 2024 said.

“Today is yet another important day for Rome 2024: after having presented our logo, in December 2015, and our Candidature File, this past February, the Bid Committee has now given a new look and a new domain to its online image.”

“It’s not a plain website, but a veritable storehouse for news, videos and images and will be gradually rolled out, ultimately reaching its final configuration around mid-June.”

Rome, along with Budapest, Los Angeles and Paris are competing to host the Olympic Games in 2024.  The IOC will choose a winner in September 2017.

About Robert Livingstone

A senior producer and award-winning journalist covering Olympic bid business as founder of as well as providing freelance support for print and Web publications around the world. Robert Livingstone is a member of the Olympic Journalists Association and the International Society of Olympic Historians.