Paris’ bid to host the 2024 Olympic and Paralympic Games Monday launched a new mobile app – Objectif Paris 2024 – a platform to encourage French citizens to get active and support the Paris 2024 bid.
The French language app is now available to download on both iPhone and Android devices and allows users to become “Ambassador’s for Paris 2024”, the bid said. Users are asked to complete fitness challenges, including walking 5 km, to unlock new levels. The bid synchronizes with smartphone health tracking systems to monitor users’ fitness levels and rewards active lifestyles.
Currently Objectif Paris 2024 can integrate with more than 14 fitness tracking devices and apps including the popular Fitbit, Nike Run Club, tomtom, jawbone and more.
The app is developed and supported by Sport Heroes Group, a Paris-based marketing company that uses mobile apps and fitness technology to build communities and promote events.
The bid explains “the challenges, updated monthly and proposed by the founding members of the committee – the athletes, Olympic federations, the French National Olympic and Sports Committee (CNOSF), the French Paralympic Sport Committee (CPSF) and the bid’s partners – feature more than 1,000 different prizes, including brand new sports equipment, sports tickets, and bid merchandise.”
Paris 2024 says it will use the app to engage the youth of France. Last month a survey commissioned by Paris 2024 revealed that 82 per cent of 15-25 year olds support the bid.
Paris’ rival Los Angeles has also been promoting its bid with technology integration and what it describes as a unique connection with youth and fitness. LA 2024 has partnered with California-based Snapchat to raise awareness among young people, and on Monday the bid announced it has received over one million Facebook followers, a first by a bid city the statement explained.
Paris 2024 bid co-chairman Tony Estanguet, said “Paris 2024 is a passion project bringing together the French people behind the idea that sport must sit at the heart of society. The ‘Objectif Paris 2024’ app is a perfect illustration of this.”
“The app mobilizes the French people behind an active lifestyle, and encourages everyone to support our bid and to practice sport on a daily basis.”
Paris 2024 ambassador and Athens 2004 Olympic swimming silver medalist, Malia Metella said “The French are a people of athletes and enthusiasts. There are 17 million athletes in regional clubs around the country. They have made sport a crucial part of their daily lives, and with this platform we can spread this message even further.”
Paris is bidding to host the 2024 Games alongside Los Angeles. The International Olympic Committee (IOC) will elect the winning city September 13 in Lima, Peru.