Paris’ bid for the 2024 Olympic Games got a boost Tuesday with the addition of three major French organizations as Official Partners, taking their total sponsorship revenue so far to 20 million Euros. The overall target is 30 million Euros, with the final sponsors to be revealed in the coming weeks and months.
The financial boost will be valuable heading into the expensive international campaign next year. With funds already committed by public sources Paris 2024 already has 50 million Euros for its campaign.
The sponsors are French insurance company MAIF, communications company Orange, and global media corporation Vivendi. All have strong connections to France and French sport – each have contributed 2 million Euros in line with the first seven official partners.
Paris 2024 has now secured 10 major partnership agreements since the start of 2016.
MAIF has committed to promoting sport for all throughout the country, Orange, with 100,00 employees in France including 32,500 in the Ile-de-France region, will focus on innovation to offer the best connected experience for fans and athletes, and Vivendi will bring a cultural and creative dimension to the bid, providing expertise on the production and distribution of all campaign content.
Etienne Thobois, Paris 2024 CEO said, “we are delighted to welcome MAIF, Orange and Vivendi as official bid partners of Paris 2024 and I thank them for their support. The arrival of three new companies as Paris 2024 sponsors with deep-rooted connections to France and French sport reaffirms the strength of our bid.
“To have 10 major companies signed up as sponsors is a significant achievement and it is a clear statement that businesses across Paris and France are supporting our vision. It is clear that they have excellent confidence in our commercial direction and our ability to host a spectacular Games in 2024 offering great value and benefits for the nation’s business community.”
Paris is bidding against Budapest, Rome and Los Angeles for the 2024 Games. A host city will be selected by the International Olympic Committee (IOC) in September 2017.