LA 2024 Releases New Promotional Video Featuring Allyson Felix

The Los Angeles bid to host the Olympic and Paralympic Games in 2024 Tuesday released a second video in the series “What’s Not in the Bid Book.”  The latest two-minute installment features bid Chair Casey Wassermen spending the day with Angeleno Allyson Felix, the most decorated female Olympic athletics champion in history and part of the LA 2024 Athletes’ Advisory Commission.

They enjoy coffee and go sneaker shopping in a feature intended to demonstrate LA’s “fashion-forward culture” that could help engage a new generation of Olympic and Paralympic Games fans should the city be awarded the Games.

The new release comes on the heals of the premier episode that followed Wasserman touring Hollywood’s Universal Studios and meeting iconic movie legend E.T.  That episode and the series trailer together earned over 3.8 million views across social media, according to the bid.

In Tuesday’s release, Felix takes Wasserman to a Melrose Avenue sneaker shop owned by a former LA 1984 Olympic security guard, and she tells how she designed her shoes that she used to compete at the Rio 2016 Olympic Games and will do the same for Tokyo in 2020.

Referring to the video Wasserman said “the Olympic and Paralympic Games bring the world together, and so do cool shoes.”

“I’m proud to share the latest episode of “’What’s Not in the Bid Book’ to showcase LA’s forward-thinking fashion culture, one of the many reasons why I love the City of Angels, beyond sport.”

Felix added “as a sprinter, my shoes are essential to my success – they have to feel good and look good!”

“I’m proud to live in a city where imagination is celebrated as the source of what’s next and what’s possible. LA’s innovators – from fashion to tech to television and film – make LA the perfect place for the Olympic and Paralympic Movements to reach a new generation of fans.”

Casey Wasserman and Allyson Felix snap a selfie in latest drop of LA 2024 video series "What's Not In The Bid Book"

Casey Wasserman and Allyson Felix snap a selfie in latest drop of LA 2024 video series “What’s Not In The Bid Book”

The video series and social media activation will help engage the public and demonstrate to International Olympic Commmittee (IOC) members how LA 2024 may continue to do so if they are awarded the opportunity to organize the 2024 Olympic Games.  But this week the IOC Evaluation Commission are readying to deliver a technical report describing what’s in the bid book and what they saw when they toured both LA, and rival city Paris in May – critical information IOC members are expected to leverage as they vote for a host city.

On Friday, a special panel of IOC Vice Presidents will share its findings on possible bid reforms with the Executive Board in Lausanne.  It’s thought that the report may recommend that both the 2024 and 2028 Olympic Games be awarded to Paris and LA. – a move that will ensure that two highly capable host cities are secured for the next two quadrennials of Summer Games.

GamesBids.com will provide coverage as events unfold Friday.

Robert Livingstone

About Robert Livingstone

Robert Livingstone is a senior editor, award-winning journalist and author, covering Olympic bid business as founder of GamesBids.com as well as providing freelance support for print and Web publications around the world. He is a member of the Olympic Journalists Association and the International Society of Olympic Historians. Follow him @enotsgnivil