LA 2024 Hopes To Engage Youth Culture With New Video Series Spotlighting Olympic Bid

la2024largeLos Angeles’ bid to host the 2024 Olympic and Paralympic Games Friday released its latest video series named “Coming Home” which features 2016 Olympians and Paralympians reminiscing about the warm welcome they received from their fans when they returned from the Rio 2016 Olympic Games.  The video also describes their hopes to compete on home soil should the Games come back to the United States for the first time in 28 years.

The series features athletes such as swimming champions Katie Ledecky and Simone Manuel, Olympic basketball champion Tamika Catchings, and Paralympic track and field champion David Brown.  It highlights the support and electrifying atmosphere they would experience at LA 2024 through the eyes of the athletes.

Five-time Olympic gold medalist Ledecky said in her video “I’ve always dreamed of competing at a big international meet on U.S. soil. To have so many people in the stands cheering for Team USA, I know it could be nerve-racking, but I would just be so excited – I get goosebumps just thinking about it.”

It is LA 2024’s second video series following its “Going for Gold” series which highlighted U.S. excitement ahead of Rio 2016.  Available across social media channels, LA 2024 says the series furthers it’s commitment to engaging youth culture and sparking enthusiasm in a new generation around the values of the Olympic Movement.

All competitors in the 2024 race have leveraged social media in an unprecedented way, engaging fans internationally across numerous platforms to share their messages.  The International Olympic Committee (IOC) has witnessed interest in bidding plunge to record low levels and will hope that any enthusiasm spread by the remaining three cities in the competition (Hamburg and Rome have both withdrawn their campaigns) will reverse the downward spiral.

LA 2024 Vice Chair and Director of Athlete Relations, Janet Evans said, “Olympic and Paralympic athletes will tell you that the pinnacle of their athletic achievement was competing at the Games in front of roaring crowds and an electric atmosphere.”

“Our city is home to passionate sports fans from all over the world, so every athlete can expect a home-field advantage.  LA 2024 is working hard to create the most personalized athlete experience in 2024, so that no matter where they come from, the world’s athletes will feel at home in the City of Angels and ready to perform their best”.

Los Angeles is competing against rivals Budapest and Paris to host the 2024 Games and a decision on the winning city will be made next September in Lima, Peru.