LA 2024 Adds Disney Chief as Vice Chair of Bid

Disney CEO Bob Iger is Vice Chair of LA 2024 (LA 2024 Photo)

Disney CEO Bob Iger is Vice Chair of LA 2024 (LA 2024 Photo)

Bob Iger, Chairman and CEO of the Walt Disney Company, has been appointed Vice Chair of LA 2024’s Board of Directors.

Iger joins the board along with prevously appointed Vice Chairs Olympic Champion Janet Evans, NBA champion Earvin “Magic” Johnson, Paralympian Candace Cable and labor leader María Elena Durazo.

While at Disney Iger was an industry pioneer embracing new technology to provide creative content across multiple platforms, reaching numerous and diverse audiences worldwide.  Earlier he worked with TV pioneer Roone Arledge on the broadcast of the 1976 Montreal Olympics, the 1980 Winter Games at Lake Placid, the 1984 Winter Games in Sarajevo, the 1984 Olympic Games in Los Angeles, and the 1988 Calgary Winter Games.

Iger said, “the Olympic Movement celebrates the indomitable human spirit and brings people together across continents and cultures in a powerful, shared experience.  It’s an important endeavor and I’m proud to support L.A. 2024’s effort to bring the Games back to Los Angeles and to reimagine them in ways that engage the global community, elevate the movement, and inspire a new generation”.

L.A. 2024 Chairman Casey Wasserman said, “Bob’s experience makes him a perfect fit for L.A. 2024 as we work together with the Olympic Movement to help reimagine a New Games for a New Era.  Bob brings a proven track record on how to reach out to young people and families by engaging them with compelling content delivered through the latest digital technology.  That is precisely what the Olympic Family is looking for right now under the visionary Olympic Agenda 2020 road map, and what L.A. 2024 intends to provide”.

Prior to his current role, Iger was President and Chief Executive Officer of the Walt Disney Company beginning in October 2005, and President and Chief Operating Officer from 2000-2005.  He was also Chairman of the ABC Group and President of Walt Disney International.

Iger has been named one of Fortune magazine’s “25 Most Powerful People in Business” (2006, 2007), one of the “Top Gun CEOs” by Forbes magazine in 2009, one of the “Best CEOs” by Institutional Investor magazine (2008, 2009, 2010, 2011), Market Watch CEO of the Year (2006) and “CEO of the Year” by Chief Executive Magazine (2014).

LA 2024 Town Hall meeting in San Jose, California (LA 2024 Photo)

LA 2024 Town Hall meeting in San Jose, California (LA 2024 Photo)

The appointment comes as LA 2024 begins to gain momentum heading into the Rio Olympic Games.  Over the weekend the bid held town hall meeting with 110 Olympians and Paralympians in San Jose, California where the U.S. women’s gymnastic trials were held and in Eugene, Oregon where the U.S. track and field trials were staged.

Led by Evans, the sessions provided the bid team with important feedback to be used while preparing the city’s Olympic Games candidature.

Olympic 100 meter hurdle gold medalist in 1984 Benita Fitzgerald Mosley said “as an Olympian who competed at the world-class LA Coliseum, I am very pleased to offer my insights on creating the best, most personalized athlete experience in 2024.”

Los Angeles is competing for the 2024 Games along with Budapest, Rome and Paris.  The winning city will be selected by the International Olympic Committee (IOC) in September 2017.