The Internet social media hashtag #Paris2024 reached one billion impressions on Twitter in the first 100 days of 2017, officials from Paris’ bid to host the 2024 Olympic and Paralympic Games said Tuesday.
According to statistics verified by social media specialist Visibrain, the 2 billion impressions were served by user tweets in timeline or search results in 200 countries. Any Twitter member can create and distribute a hashtag in a tweet.
Visibrain CEO Nicolas Huguenin said “the scope and the popularity of hashtag #Paris2024 testifies to the substantive work the Paris 2024 team has done to share its bid with the world.
“A billion impressions, achieved over a short period of just 100 days, shows the very keen interest of international internet users for the subject and the general appetite for the bid overall.”
Paris 2024 Bid Co-Chair Tony Estanguet said “this impressive level of digital engagement measured over recent months shows that Paris 2024 is a topic that excites and mobilizes people across the world.
“We are a bid that is open to engaging with the youth, both in France and around the world. The new generations have sharing at the heart of everything they do and our Games will guarantee an engaged, youthful audience for the Olympic Movement.”
Paris’ bid rival Los Angeles received widespread criticism last month when the U.S. bid for the Games announced its own social media accomplishment – reaching one million followers on Facebook. Hours after the announcement, media reports from the French capital showed suspicious data and implied LA bought hundreds-of-thousands of fake followers from third-party vendors overseas.
LA officials denied the accusations, explaining that the surge in followers from unlikely overseas locations were the result of a typical global Facebook marketing campaign – and no other parties were paid. A GamesBids.com test supported the claim.
French bid officials say the proliferation of the #Paris2024 hashtag is the result of several domestic and international events that engaged stakeholders and the public including the international launch of the bid on February 3 that included colorful projections on the Eiffel Tower; the mobilization of the bid’s key social media supporters during the SportAccord Convention and bid presentation in Aarhus, Denmark earlier this month and the support of France’s most influential YouTubers, including popular star Norman, at a unique event with Olympian Teddy Riner on April 8th.
A statement by the bid Tuesday said “thanks to the mobilisation of these supporters, the Paris 2024 bid has become a candidature with sharing and public engagement at its heart, as it prepares to welcome the world in 2024.”
Hashtags with the city name and year combination are often organic to the bid process where fans and the media typically use the nomenclature to refer to bids well in advance of any formal bid campaign. The hashtag #LA2024 is used to describe the Los Angeles bid though no impressions data has yet been released.
While social media campaigns are effective in raising domestic and international awareness of the bid, it’s not clear whether they effectively convey valuable messages to the 100-or-so International Olympic Committee (IOC) members who are scattered across the globe – and are ultimately responsible for electing either Paris or LA to host the Games in 2024.