The Budapest 2024 Olympic and Paralympic Games bid will try to catch up to rivals on the marketing track this week when on Thursday the official logo, website and other branding elements will be released at a sport festival in Hungary’s capital.
A bid spokesperson told GamesBids.com that there were almost 200 logo contest submissions from local designers and a jury has already selected the official logo that has been approved by the International Olympic Committee (IOC).
Budapest’s bid rival Rome was first to unveil its branding in December followed by Paris’ logo and Los Angeles’ look, both in February. Those logos were finalized prior to the submission of the first phase of bid books that were due February 17. Budapest included generic branding in its documents after what seemed to be an unorganized start in bid preparations.
The bid launched the logo contest earlier in the year and announced the appointment of bid-experienced consultancies in efforts to quickly ramp up. A Facebook page has been opened as the only online public face of the bid leading up to the splashy launch Thursday.
To promote the launch, contest submissions have been displayed on a special Website (click here to view) where the public are encouraged to vote for their favorite until Wednesday. In addition to the officially chosen logo there will be recognition for the winner of the online poll.
The sport festival Thursday will feature demonstrations and a chance to try various sports including basketball, fencing, table tennis and cycling with a party around the logo reveal between 18:30 and 22:00 local time.
The new branding will come ahead of a busy summer for the bid cities. In June the IOC Executive Board will decide which cities can move on to the next phase and additional workshops to review phase 1 evaluations will be held. In August the bids will attend the Olympic Games in Rio de Janeiro as part of an official observers program then final preparations will be made to submit phase 2 documents by the October 7 deadline.
The IOC will elect the winner September 2017 at an all-members session in Lima, Peru.
A senior producer and award-winning journalist covering Olympic bid business as founder of GamesBids.com as well as providing freelance support for print and Web publications around the world. Robert Livingstone is a member of the Olympic Journalists Association and the International Society of Olympic Historians.